Every business has its own unique branding no matter how small the business is, and what used to be considered an afterthought for many people has become the main focus for new businesses.
A few decades ago only large, well off corporations and big city department stores had impressive illuminate signage hanging outside whilst the humble local store and small business had to settle for painted wooden signage or cheap non illuminate perspex lettering. This has all changed in recent years, mainly due to new, cheaper manufacturing techniques and new low cost machinery bringing down signage prices so they are affordable for all, so nowadays when a company or individual is thinking about their business signage it's not what you can afford it's what will help your business succeed on the high street.
Many people will argue that signage simply isn't that important and it's your business model, your products or services that matter the most and in a sense this is true for many businesses but we live in different times where businesses struggle day in day out to stand out from their competitors and more businesses fail in the first 12 months than ever before. Standing out online is different story, we can make sure we have the best bespoke web site designed that is user and device friendly and we can study the latest internet marketing techniques, however, on the high street it's a whole new story, it's our signage that we need to get right if we want to stand out from the crowd and succeed.
A small to medium sized business has the same signage and branding options as larger businesses have, small businesses are no longer priced out of the market when it comes to impressive signage and even in large, busy cities such as London, Birmingham, Leeds and Manchester the small retailer can make an impression. Let's focus on Manchester, the powerhouse of the North as it's often referred to.
New city centre businesses are opening every single week, some large, some small but all with one goal in mind... attract customers and it's in city centres such as Manchester that we see the most impressive signage. We spoke to one of Manchester's leading interior and exterior signage companies, Universal Signage based in Trafford Park, Manchester's well known industrial centre and home of a number of retail giants, who told us what the top 3 most popular signage options are at the moment.
Illuminated Signs are more popular that ever, especially on the high street where businesses need to get noticed. There are and number of popular options when it comes to illuminated signs which are front lit signs, back lit signs, built up glowing 3D letters, halo effect and many more.
These modern signs are made to stand out and do just that. You may have seen them outside banks, corporate offices and other businesses looking to impress and as well as being raised off the wall they can also be backlit. Popular materials that are used for these types of signs include stainless steel, fomex and Acrillc wood. These type of signs simple scream sophistication.
Even if you haven't heard of projecting signs before, and most people haven't, you will definitely have seen them without even realising what they are called.
Projecting Signs are signs that project outwards rather than being flat and are normally used in conjunction with standard signage so that people can see your business or shop from a distance, from down the street for example.
So whatever signage you or your company finally decide on having make sure that the signage works and that it works well. Poor signage can result in poor sales and inevitably end up with the business closing down after just a few months, whereas the correct signage can help your business get noticed and help you stand out from the crowd.
Good luck with choosing your signage.